1. Present who we are, who are our customers and the services we provide;
2. Attract new customers for our services and establish a communication channel with those interested in them; and
3. Serve as a repository of quality material about our areas of expertise.
Collection and use of personal data
We seek to collect as minimum personal data as possible to achieve our objectives. However, we do collect some personal data from our users, as outlined in this policy. We guarantee that they will be used only for the purposes for which they were collected. In addition, the sale, transfer or sharing of your personal data is NOT part of our business model.
What kind of data do we collect?
Personal contact details
We collect personal data necessary to establish a communication with you via cell phone and/or email. In addition, we collect the personal data necessary to understand which type of service is best suited for you (e.g. which company you work for, what kind of interest you have). This data is provided by you upon consent to the terms provided for in this policy
How people navigate through our website
We map how people use our website, but this data is anonymous. This means that we are unable to identify who the person is in our site or who has browsed through it. We map this kind of behavior with tools like Google Analytics and Hotjar so we are able to improve the content we offer in the website.
Why do we collect this data in our website?
Customer support: If you want to contact our team or want our team to contact you, we collect the data provided in the fields of the contact form so that we can communicate with you. This communication may be carried out by telephone or by e-mail.
Legal basis for collection: Consent (art. 7, item I of Brazilian Law No. 13709/18)
Marketing: If you subscribe to our newsletter, blog or download any of the materials and content we provide; or start the enrollment process in any of our courses, we will use your email, name and phone to send content and communicate news from Bits Academy, such as new courses, workshops, events, market research, etc. You can request to stop the contact at any time. Legal basis for collection: Consent (art. 7, item I of Brazilian Law No. 13709/18)
Improve the experience of users of the Bits Academy website and our products and services: We analyze data to understand how we can best deliver value. This is done through anonymous analysis of heat maps and data analysis to see what kind of content people access most, where they click and how people behave when accessing our website. Despite this, there is no collection of personal data at this stage. This analysis is done with the aid of third party platforms (Google Analytics and Hotjar).
Legal basis for collection: it is not considered as personal data (art. 12, Law nº 13709/18)
How long will Bits Academy keep your personal data?
Your personal data will be kept only for the time necessary to fulfill the purposes for which it was collected, including the purposes of compliance with legal, contractual obligations, accounting or any other request made by the competent authorities.
Data collected and / or processed by third parties
Hotjar maps how people use our website so we can constantly improve it. Information such as Hotjar ID, country of access, date of access, type of equipment used for access, operational system, access time, mode of use of the site, browser used and where you found our website are collected by Hotjar. However, it is not possible to identify who you are. If you decide, on your own free will, to insert data that identifies you in some research or communication channel via Hotjar, their system will request your formal consent for such collection. We do not use this data to try to identify who you are, but to find out how many people visit our website, where they come from and what topics they find interesting.
Google Analytics collects data such as visit time, pages visited and time spent on each page of our website, how you arrived at our website, type of browser used, operational system, network location and IP address. We do not use this data to try to identify who you are, but to find out how many people visit our website, where they come from and what topics they find interesting.
Engaged is a payment platform that allows us to follow your enrollment process in our courses. This platform collects your name, e-mail and phone number so that we can assist you once you expressed an interest in enrolling in any of our courses. This platform collects registration data so that it is possible to make a payment through the platform and so we can contact you in order to help you enroll in our courses.
Registration data for billing
Data such as name, surname, e-mail, telephone, credit card data, date of birth, taxpayer’s number and zip code for collection may be requested by the payment method platforms we use, such as Engaged and Asaas. Our team will also be able to request data directly to enable a financing method or bank transfer. Under no circumstances will Bits Academy collect personal financial data, except for the bank details required for payment (bank, branch, CPF and current account). If you enter credit card data at Engaged or Asaas and / or financial data at a partner lender (Provi or Acredite), Bits Academy will not have any access to that data.
We use Monday platform as our CRM tool..
Our commercial, marketing and financial teams have access to the data stored in this platform so that Bits Academy can operate normally and provide you quality service.
We use the RD Station platform to send emails to our customers.
Our commercial and marketing teams have access to this platform to send emails with news, information, and services from Bits Academy.
What are Cookies?
They are small text files stored in your browser that allow our website to recognize and remember your browsing preferences.
Benefits of using Cookies?
What happens if you reject Cookies?
You can rest assured, we only collect data needed for the functioning of our website and for measuring access metrics. We do not share this data with third parties, other than those responsible for the cookies themselves and the third party providers mentioned above. We also do not create profile analysis or identify you from cookies – this would require time and work that we do not have.
Disposal of personal data
From the moment you make an exclusion request or when personal data is no longer needed or relevant to offer you our services, all personal data collected will be deleted from our servers, unless there is any other reason for maintaining it, such as in the case we have a legal obligation to retain personal data or the need to preserve it to safeguard the rights of Bits Academy.
Hey, come check your personal data!
Anyone can request access to its own personal data when it is stored and processed by Bits Academy. This data will be made available upon request by e-mail within 5 (five) working days, provided that the user proves that it is who it really claims to be with a valid document and provided that it provides a valid e-mail to send the information. A user can also request to change its data in Bits Academy’s database.
Since we have some of your personal data, here is some of ours too:
Marik Assessoria e Treinamento Ltda.
Fidêncio Ramos St, 101, conj. 103
Vila Olímpia–São Paulo, SP
Data Protection Officer (DPO): Erik Fontenele Nybo